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/EIN News/ -- Ottawa, May 27, 2022 (GLOBE NEWSWIRE) -- Regional Snapshot

The prevalence of obesity and diabetes in many people across the US is attracting these people to the fitness centers. Increased illnesses, the rise in the economy and a change in the consumer's preference for organic and natural sports nutrition are expected to drive the market in the North American region. The most lucrative country for the growth of the sports nutrition market is expected to be the US. It will show a good growth during the forecast period as there are a growing number of fitness centers, health clubs and emergence of various fitness classes that are helping in the growth of the sports nutrition market in the US. The worldwide lockdown during the pandemic has helped in creating an awareness regarding the fitness and health across many nations and the awareness regarding the plant derived ingredients, which could be used in the Sports Nutrition segment has also led to the growth of the market. The trend of vegan diets has also increased a demand for vegan products.

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Soy protein and pea protein are having a positive impact on the growth of the sports nutrition market. The world's top producers of sports nutrition are based in UK and hence the European sports nutrition market is expected to grow during the forecast. Prevailing chronic illnesses and lifestyle disorders in the country are expected to drive the market. The Asia Pacific market is also expected to grow at a good rate due to the changes in the lifestyle and a growth in the adoption of healthy products.

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The rise of health clubs and fitness centers across many nations and the membership offers that they are providing is increasing the market for the sports nutrition. There's a great demand for flavored drinks from the various sports enthusiasts, and the manufacturers also. Developing such products in order to cater the demand of the sports nutrition, various flavors are introduced by manufacturers. Energy bars and beverages, which are tasty, are also provided as an offering to the market.

Use of banned ingredients and stimulants are creating a negative image of the Sports Nutrition segment. The use of prohormones or anabolic steroids will restrict the growth of the sports nutrition market. Excessive consumption of sports nutrition in terms of supplements could lead to an increase in the intake of calories. So this is expected to restrain the growth of the Sports Nutrition segment. Opportunities

There's a growing preference from the customers for a green label organic products. Vegan products that contain simple organic substances or natural substances with no artificial flavors or artificial chemicals is trending, and the consumers are preferring this products more. Stringent clean labels and rules from various governments are providing opportunities for the growth of the market in various domains. Various sports events are a great platform for promoting and distributing these products. Sports events also help in creating an awareness regarding the products. Increasing health clubs and fitness centers across the globe have resulted in the growth of this market.

The availability of counterfeit products and cheap products pose a challenge for the growth of the sports nutrition market. The high cost of production of protein supplements also hinders the growth of the market. Another challenge for the growth of the market is the products that are appealing to the young generation that are environment friendly. Also, the companies need to improve their products in order to provide natural and healthy products. Meeting the demand of the diverse and expanding consumer base happens to be the greatest challenge in the growth of the sports nutrition market.

By Consumer Group by Activity

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